Retention is the single metric that separates average content from viral content.

Not all UGC is created equal. We break down the exact script structure that makes viewers stop, watch, and buy.

The exact system we use to repurpose long-form content into platform-native short-form clips that actually perform.

We analysed 2,000 videos across 43 brands. Here's exactly what the first 1.5 seconds of a viral video looks like.